A heartbreaking act of violence has shattered the vibrant world of social media and ignited a wave of outrage across Mexico. Valeria Márquez, a 23-year-old beloved beauty influencer from Jalisco, was fatally shot in her workplace while live streaming to nearly 200,000 followers. The incident, unfolding in real time, has cast a dark shadow over the nation’s ongoing struggle with gender-based violence.
The shooting took place at a beauty salon in Zapopan, where Márquez worked and was sharing her makeup tutorials with her audience. The Jalisco state prosecutor confirmed that authorities are investigating the case as femicide—a gender-motivated crime often involving humiliation, sexual violence, or public exposure of the victim.
What truly shocks the public is the footage that appears to capture the moments leading up to the attack. As Márquez held a stuffed toy and nervously remarked, “They’re coming,” a voice off-camera called out her name. Her response, “Yes,” was followed by her muting the live feed. Seconds later, gunshots erupted, and the stream abruptly cut out, leaving viewers in distress and disbelief.
Before the violence, Márquez had expressed concern about a mysterious visitor who had come to the salon in her absence, claiming to bring an “expensive gift.” She had clearly been unsettled, telling her followers she had no intention of waiting for the visitor’s return.
The suspect, who remains unidentified and at large, entered the salon and opened fire before fleeing the scene. The tragic event has reignited urgent calls for justice and stronger measures to address violence against women in Mexico, highlighting the urgent need for societal change to protect lives and prevent such devastating tragedies.
+ There are no comments
Add yours