The way people travel is changing, with technology, evolving lifestyles and shifting personal priorities increasingly influencing holiday choices. From escaping into fantasy-inspired destinations to rediscovering nostalgic experiences and embracing new forms of friendship, the travel industry is preparing for a fresh wave of holiday trends in 2027.
Today’s travellers are looking beyond traditional sightseeing and conventional beach holidays. Increasingly, they want experiences that offer emotional connections, personal discovery, extraordinary surroundings and opportunities to escape the pressures of everyday life.
From otherworldly landscapes to more meaningful relationships, seven emerging travel trends are expected to influence where people go and how they spend their holidays in 2027.
One of the most intriguing developments is the growing desire to experience fantasy over reality. Travellers are increasingly attracted to destinations that feel as though they belong in another world, from spectacular stargazing locations and ancient ruins to mysterious landscapes shaped by mythology, folklore and supernatural legends.
According to Booking.com’s 2027 travel predictions, 65 per cent of surveyed travellers expressed interest in paranormal travel experiences, including haunted histories and supernatural encounters. Meanwhile, Pinterest Predicts 2026 highlighted growing interest in mystical destinations, with searches for “Scotland Highland aesthetic” reportedly increasing by 465 per cent and “ethereal places” rising by 45 per cent.
Travel public relations firm Lemongrass suggests that the growing popularity of romantasy fiction, a genre combining romance and fantasy, is also helping drive interest in these extraordinary escapes.
However, the attraction goes beyond picturesque landscapes and unusual destinations. For many travellers, the experience is about temporarily leaving behind the familiar world and stepping into an environment that feels magical, mysterious and completely different from everyday life.
From exploring ancient castles and remote mountain regions to discovering destinations associated with legends and supernatural stories, fantasy-inspired travel is emerging as an exciting direction for the global tourism industry.
As travellers increasingly seek holidays that deliver more than conventional sightseeing, destinations offering imagination, atmosphere and unforgettable experiences could find themselves at the centre of travel demand in 2027.
+ There are no comments
Add yours