Global smartphone sales rose in October after 27 consecutive months of year-over-year declines, according to data from Counterpoint Research. This growth was mostly driven by emerging market recovery.
Sell-through transactions, or retail sales volumes, grew 5% year-on-year in October, according to the report.
“The growth has been led by emerging markets with a continuous recovery in the Middle East and Africa, Huawei’s comeback in China and the onset of the festive season in India,” the research firm said. The developed markets with relatively higher smartphone saturation have seen a slower recovery, it added.
Huawei clocked the fastest growth among smartphone makers in China in the third quarter after the firm released its Mate 60 Pro smartphone in September which sparked a lot of consumer interest due to its advanced chip.
October also recorded the highest monthly smartphone sales since January 2022, the report said.
The launch of Apple’s iPhone 15 series in late September also helped bolster smartphone sales. “As compared to last year, the launch was delayed by a week which meant the full effect of the new iPhone sales was felt in October,” said Counterpoint Research.
Global smartphone sales have been impacted by component shortages, inventory build-up, and longer replacement cycles.
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