Ring video doorbell clients irate at 43% cost rise

Clients of Ring video doorbells have responded irately to a tremendous cost climb being presented in Spring.

Customers can pay for a subscription to download clips, store footage in the cloud, and receive discounts on products after purchasing the devices.

That subscription is going up 43%, from £34.99 to £49.99 per device, per year, for basic plan customers. The firm, which is owned by Amazon, insisted it still provided “some of the best value in the industry.”

Its customers appear not to agree. One took to the Ring message board to say they would cancel their subscriptions and boycott the company. Another user wrote: “40% plus increase in the annual fee for no extra benefits. Not even an attempt to justify.”

Many other customers said they had now canceled their subscriptions, while some said they had previously recommended the cameras but would not do so now.

In a statement, Amazon said: “Since Ring launched its Protect Basic Plan in 2015, we’ve regularly found ways to enhance the plan to give our customers more value.