Philippines Rings in the Holidays as Early as September

In the Philippines, the arrival of September signals more than just the end of summer, it marks the unofficial start of the world’s longest Christmas season. From the first day of the month, radio stations fill the airwaves with festive tunes, while malls, gas stations, and public spaces hum with the sound of carols.

Across the country, the parol, a star-shaped lantern symbolizing the Star of Bethlehem, begins to glow outside homes, along streets, and in public buildings. These colorful decorations are a cherished emblem of Filipino Christmas, and their early appearance sets the tone for months of celebration.

Shopping centers quickly join the festivities, launching early sales and promotions that draw eager crowds. For many in this predominantly Catholic nation, the four-month lead-up to December 25 is a time for both spiritual reflection and joyful preparation. The tradition is tied to the “ber” months, September through December, when the 100-day countdown to Christmas begins.

The season is also a time for reunions, as families separated by work or migration come together. Holiday bonuses and the 13th month pay often go toward shared meals, gifts, and gatherings, reinforcing the season’s spirit of togetherness.

In San Fernando, Pampanga, the country’s “Christmas capital” the parol trade is in full swing even before September. Vendors say some customers start buying as early as August to enjoy their lanterns for longer. “It makes things feel lighter when you put your decorations up early,” said one seller, noting that the tradition is deeply woven into Filipino life.

For many, the early start is simply part of growing up in the Philippines. Decorations go up in August, shoppers arrive in September, and the excitement builds steadily until it peaks after All Saints’ Day in November. Early buyers, like Shirley Reyes, say it’s all about feeling the Christmas spirit sooner a sentiment that keeps the country glowing for nearly a third of the year.