Meta, a tech giant, has partnered with horror film production company Blumhouse to test its latest AI video tool, Movie Gen.
The program, which was announced earlier this month, is still being developed and will not be added to publicly available products until next year.
Meta has been working with filmmakers from Blumhouse to refine and improve the tool. Oscar-winner Casey Affleck, who was given early access to Movie Gen, praised it as “more like a collaborator than it is like a tool.”
The advance of AI was a flashpoint during last year’s writers’ strike in Hollywood, where creatives feared that studios would use AI tools to create scripts or replace actors.
Blumhouse founder Jason Blum welcomed the chance to test the program while it was still being developed, stating that it is important to engage the creative industry in their development to ensure they are best suited for the job.
Meta also released a three-minute video packaged like an advert made by filmmaker Aneesh Chaganty, framed around the idea that he should “hate” AI because it would wreck his industry.
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