Shares of Expedia jumped nearly 12 percent on Friday after the online travel agency raised its full year gross bookings forecast and signaled optimism about a rebound in U.S. travel demand.
The company now expects 2025 gross bookings to grow three to five percent, up a point from its prior forecast.
On the earnings call, chief executive Ariane Gorin said that since early July there has been an uptick in overall travel demand, led by the United States.
Some analysts anticipate momentum to accelerate further, with bookings growth seen near seven percent in 2026 as demand improves and policy visibility becomes clearer.
Tariffs had weighed on travel spending, but travelers appear ready to book again.
Expedia is also simplifying its structure by cutting roles, streamlining operations and deploying generative AI technology.
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