Brisbane has unveiled its latest attraction, Bluey’s World, an interactive experience that immerses fans of the beloved children’s TV show into the enchanting world of the Heeler family.
Bluey, the animated blue heeler puppy, has captured the hearts of audiences worldwide with her imaginative tales of family life and play in Brisbane. This new attraction invites visitors to step into Bluey’s universe, blending reality with the charm of the show.
Located at the Northshore Pavilion, a purpose-built facility along the Brisbane River, Bluey’s World offers a 70-minute guided journey. Groups are led by a magical fairy into a recreation of the iconic Heeler home, complete with its red roof and classic Queenslander style. The adventure, guided by a lively garden gnome, features hands-on activities, interactive games, and immersive sets inspired by episodes like “Keepy Uppy” and “Magic Xylophone.”
Unlike typical theme parks, Bluey’s World emphasizes imaginative play and teamwork, encouraging children to engage just as Bluey and Bingo do. Life-size recreations of beloved settings, including the Heeler living room and backyard, bring the show’s magic to life, filled with Easter eggs and details sure to delight fans.
After the experience, visitors can enjoy offerings from the Golden Crown Takeaway, browse the gift shop, and play in an indoor playground themed around Bluey’s Brisbane neighborhood.
Bluey’s success, crafted by local creator Joe Brumm and produced by Brisbane-based Ludo for ABC Kids, has gained global acclaim, airing in over 60 countries and becoming a favorite on streaming platforms like Disney+. Bluey’s World celebrates this achievement and showcases Brisbane’s creative spirit.
Queensland’s Minister for Environment and Tourism, Andrew Powell MP, highlighted the economic benefits, anticipating an influx of visitors and a boost of over $18 million to the local economy.
For Brisbane families, Bluey’s World offers a fresh outing, while travelers can connect with a phenomenon that has transcended borders. Ultimately, it’s not just an attraction—it’s an invitation to play, imagine, and experience the joy that defines Bluey’s adventures.
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