Apple has scrapped plans to build an electric vehicle (EV), although the company first claimed, ten years ago, it was working on electric cars project.
The initiative, which employs about two thousand people, has never been acknowledged by the company in public.
According to Bloomberg News, a large number of project workers will be transferred to the artificial intelligence (AI) section of the iPhone manufacturer. The Apple car team was reportedly known as the Special Projects Group as part of its chief executive Tim Cook’s Project Titan.
As it spent billions of dollars on research and development, the company was initially rumoured to be working on a fully autonomous vehicle without a steering wheel and pedals. The team was understood to still be years away from producing a vehicle.
Apple has been exploring other opportunities beyond the iPhone and computers, including its recently launched Vision Pro virtual reality headset.
Demand for EVs has slowed in recent month as borrowing costs remain high, which has made the market increasingly competitive as major players try to win over customers.
In recent months, US motor industry giants Ford and General Motors have postponed plans to expand EV production.
+ There are no comments
Add yours