Australians can’t get enough of Japan’s famed “Japow” the soft, dry powder that draws more visitors from Australia than any other country to Japan’s winter resorts. The snow is lighter, easier on the joints, and offers a skiing experience many describe as unmatched anywhere else in the world.
But behind the thrill lies a growing and sobering reality.
This year alone, three Australians have died on Japanese slopes, a stark reminder that alpine sports carry real risks. And new data from major insurers shows injuries and the financial fallout are climbing sharply.
Insurance claims surge as more Australians chase ‘Japow’
Southern Cross Travel Insurance reports a 75% jump in claims for skiing and snowboarding accidents in Japan between 2023 and 2025. Chief customer officer Jess Strange said the average claim now costs between $1,100 and $1,500.
1Cover has seen a similar trend. Chief operating officer Natalie Ball said claims have risen significantly over the past three years, including a 43% spike from 2024 to 2025.
“While overall Japan policy sales have grown strongly, winter sports add-ons are growing faster,” Ball said. “This shows more travellers are heading to Japan specifically for skiing and snowboarding.”
A booming trend with growing risks
Japan’s powder-rich mountains remain irresistible to Australian skiers and snowboarders. But as more travellers chase the perfect snow, the number of injuries and tragedies is rising too.
The message from insurers and safety experts is clear: the powder may be soft, but the risks are very real.
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