Brooklyn Beckham’s decision to publicly criticize his parents on Instagram may have looked like a spur‑of‑the‑moment emotional outburst but crisis‑management specialists say it was anything but impulsive. Instead, they argue the move reflects a calculated use of social media to shape public perception and control the narrative.
Reputation expert Susan Grantham of Griffith University said posts from high‑profile families are rarely accidental. “Everything about it is strategic,” she noted, adding that nothing is shared online by a celebrity of Beckham’s stature without being “checked over and thought through.”
Brooklyn, the eldest child of former football star Sir David Beckham and fashion designer Lady Victoria Beckham, posted an Instagram Story last week declaring he had no interest in reconciling with his family. He accused his parents of being “controlling” and attempting to “ruin” his relationship with his wife, actress Nicola Peltz Beckham.
Although the Story vanished after 24 hours, screenshots spread rapidly across social platforms and into mainstream media a ripple effect experts say was entirely predictable.
US crisis‑communications strategist Molly McPherson, host of the *PR Breakdown* podcast, said the viral spread was part of the strategy. “Brooklyn Beckham is piercing his family with an arrow,” she said. “Everyone is clicking on his Stories and following him now he’s getting the engagement.”
The episode highlights how celebrity disputes increasingly play out in the digital arena, where even fleeting posts can have lasting impact.
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